I am incredibly late to the party on this one but unfortunately with exams going on, blogging has had to take a backseat.
I can see the need for Miss Vogue. Though a lot of teenagers buy Vogue, it does seem to carry a bit of a 'middle-to-upper class 30 something' stigma, mainly due to the prices and brands of the products featured and the demure topics of the articles. Miss Vogue is something fresh, that touches not only upon 'affordable' fashion (though still not quite my idea of affordable - featured is a £130 copper geometry set and brands that go up to around £400) but on topics relevant to teenagers written by teenagers, such as image, drugs, social media, exams and sex.
It is very similar to Teen Vogue (though I'm not sure if this is a good or bad thing as Teen Vogue boasts Nicki Minaj as its current cover girl) - for example the 'My Space' feature on the bedrooms of various artists/models/directors' daughters is reminiscent of Teen Vogue's dorm features, and the same goes with the 'I Dated A Rockstar' story which, personally, I found more Bliss magazine than Vogue. However, I absolutely loved the wanderlust-fulfilling 'Saturday Night Around The World' feature and all the fashion stuff is just what you would expect from Vogue's little sister - on trend and more than appealing to the target audience.
It appears Vogue are testing the water to see just how successful the new venture is, but it's been hinted that there probably won't be a monthly edition, with Alexandra Shulman stating "We might well sell it twice a year, say, with the main magazine." Personally I think Miss Vogue could easily stand alone on the market; the potential is huge - Vogue.co.uk are already publishing Miss Vogue posts. This could lead to its own website, more involvement with teen bloggers, an iPhone app, Miss Vogue events, maybe a campus magazine like Cosmo On Campus...
What did you think of the magazine? Think it should stick around?
Bises,
Riona
No comments:
Post a Comment